Senior Brand Manager
FMCG
Ho Chi Minh
$3.000 - $4.000
Report to : Marketing Director • Lead the development of brand execution strategies , in conjunction with Integrated Marketing Communication • Develop and get approval for overall plan & tactics of new brands inclusive of DME planning and allocating. • Coordinate closely with other internal functions / systems to ensure effective implementation of brand plans • Develop brand strategy for personal care categories; ensure it is consistent with Company's strategy, the market competitive scenario and key consumer understanding. • Lead the identification & development of new category, product, brand, pack extensions to be able to expose to consumers & capture profit opportunity • Conduct market consumer research, develop a macro- and micro- clear understanding on the product landscape trends, share, volume & value • Conduct deep assessment on risks and potential. Provide recommendations • Lead the Current Reality Analysis sessions that precede actual Business Planning. • Develop strategies and brand plans for new categories
• 7 – 8 years of experience in Marketing management, brand management or related field • Bachelor’s degree in Marketing Management, Business Administration, Master degree is preferred. • Fluent in English • Advanced communication skills • Negotiation skills • Sense of strategy & timing • Problem analysis & problem solving • Project Management • Excellent Leadership ability • Trade Marketing & Activation knowledge • Franchising operation experience is a plus • Make a wide range of decisions about Division/Department's operation, policies, and finances
Please submit your udpated CV to trang.nguyen@talentviet.com & nga.vo@talentviet.com; directly contact Ms. Trang at 39101126 - ext 102 for more information.
