Brand Manager (ATL, BTL)
FMCG
Ho Chi Minh
Negotiable
Report to: Marketing Manager
• Develop brand strategies and propose marketing plan • Monitor, analyze brand sales and market share; evaluate research data to analysis brand performance • Update brand activities and support by MKT and trade monthly • Update or change product labels - declarations or prices & product formulations • Coordinate development of advertisements and material information • Apply necessary Government approvals for the brands • Update competitive landscape with frequent analysis competitors’ SWOT and market information, propose research when necessary • Monitor prices & coordinate to all parties in case of price changes • Plan and monitor ATL and BTL activities of the assigned brands • Propose and budget for promotional materials and samples • Liaise with other departments/ sections on matters related to coordination and implementation of sales and marketing activities, administration of office and staff management; ensure a smooth working relationship in the company • Make regular market visits to the trade and monitor coverage by distributors • Lead, train, coach and motivate the brand team in order to enhance teamwork • Monitor ABM/ME performance, train and develop ABM/ME’s marketing skill to help them grow in their career path • Involve in the recruitment and selection of ABM/ME in marketing department • Appraise the performance of assigned brand team members • Achieve the established key performance indicators • Update and report brand performance to Marketing Manager • Other tasks assigned by Marketing Manager.
• University degree • At least 3 years relevant experience in FMCG, food industry is preferred • Outgoing with good initiative and interpersonal skills. • Good presentation and negotiation skills. • Management skills & problem solving skills. • Work independently and under high pressure • Strategic planning and analytical skills. • Good interpersonal and communication skills. • Self-initiative and good follow-through • Planning and organizing, co-ordination, delegation, control, integrity, decisiveness • Good command of English • Computer literate (good skill in Microsoft Office software, Excel, Words, Powerpoint).
Please send your updated CV to hong.nguyen@talentviet.com & nga.vo@talentviet.com; directly contact Ms. Hong at 3910 1126 - ext 106 for more information.
