Talent Viet

Report to: Head of Marketing

•    Monitor New Product Launch in collaboration with Product Team through Project Tracking System
•    Support Marketing Manager to develop Innovation pipelines and regularly update Innovation Projects
•    Understand the metrics of identified segments – size / growth / competitive intensity to identify & understand key user groups, influencers and decision makers
•    Identify key competitors and substitute products, services and systems portfolio, propositions, and strategies and predict likely future trend and user behaviors.
•    Use OGSM to manage the product/ system/service of the assigned product groups alignment with business strategy : define product specification, SKUs, price, profitability and effective management of marketing mix
•    Lead and drive project product innovations
•    Develop pricing strategy for product categories based on positioning and value.
•    Develop project selling tool kit to support Project team
•    Monitor financial performance and plan to improve profit performance
•    Assist the Product Managers to organize necessary / relevant testing and technical approvals for the new products
•    Provides information back to the marketing team on competitors systems and products
•    Ensure that all components within the systems are produced or purchased within an agreed specification
•    On site installer skill set training in specific systems as required for new installers or new systems
•    Build relationship with Ministry of Construction, Construction Department in provinces, Building Materials Association, Architect and Construction Universities, etc.
•    Be responsible for annual quality audit