Talent Viet

Report to: CEO

•    Handle assigned category.
•    Define cagetory growthstretegies, build short term and long term plas and propose tactics to achieve growth targets, delivering volume, market share. Finalize the budget allocated by brand within category
•    Establish and manage the annual plan of category. Ensure the brand goals and initiative are in line with category strategies.
•    Define category growth targets and consolidate, allocate the brand growth target within category.
•    Oversea the brand management in the category and is responsible fro overall category achiements that
•    includes the volume, revenue, market share, brand equity as well as profit and loss of category.
•    Lead , guide, mentor and prioritize the work of brand managers; ensure the appropriate tools for developments are readily available for execution.
•    Monitor the industry and competigive landscape to ensure category offereings continually possess competitive advantages.
•    Manage the SKU rationalization and brand prioritization efforts in the category
•    Identify cross-leverage opporutnites of brands in the category and lead the innitiatives in joint brand promotions/program to achieve better business results.
•    Drive the evaluateion of financial returns on marketing spend.
•    Follow up and ensure DME used effectively and efficiently within category
•    Ensure cross function coordination between marketing and interfacing departments and monitors brand alignment throughout the organization.
•    Provide category achievement progress to CMO and other top management