1. Team Lead Of Local Customer Marketing Department
• Facilitate the team discussions and develop consolidated marketing plan and perspective
• Support people development and functional capability enhancement of local customer marketing department
2. Cordination And Liaisoning With Regional/Local Counterparts
• Ensure harmonized approach accross SEA/APAC region and other departments
• Provide local insights and feedbacks to SEA/APAC region and other departments
3. Channel Strategy Development
• Define mid/long-term channel strategy including channel selection in line with country go-to-market strategy
• Monitor channel trends and support strategic decision making for country go-to-market strategy, reflecting channel changes/needs
• Develop alternative channels in anticipation of market trends and in order to decrease exposure to a single channel
4. Channel Strategy Execution
• Lead channel segmentation and define clear value propositions/channel investments for each
• segment in line with strategic fit and define clear target setting including related financial plans for each segment
• Define commercial strategy and distribution policy for each channel
• Collaborate with sales managers on go-to-market implementation, monitor channel interactions, coach the sales force and ensure alignment on different interaction strategies
5. Regular Update Of Channel Segmentation And Commercial Policy
• Establish a management cycle to develop long term relationships with existing and new channels reflecting grower preferences and market trends as well as identifying differentiation and partnering potential for CS
• Establish a management process to ensure channel performance management, including clear target setting, constant follow-up, incentivization in line with actual performance and continuous performance improvements for channels
6. Activity Monitoring And Continuous Process Improvement
• Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs against plan
• Lead integration of channel requirements in marketing plans and identify and implement cross-selling/up-selling opportunities for assigned channel group
• Acquire proper feedback from channel customers to further optimize our channel management approach and offers
• Provide required information in the local S&OP process for stable product supply and effective inventory management
• Ensure product stewardship/defense activities including proper Crop Protection usage avocations, anti-counterfeits, etc.
• University graduated from Business Management or equivalent
• Minimum 5 years’ experience in Channel Management/Sales or related field is required for this position
• Highly numerical and analytical, with strong computer skills
• Problem solving and influencing skills with the ability to work independently with minimal supervision
• Strong in Leader ship & strategy
• Good at English
