Manage 8 headcounts: Marketing Manager, ABM, Marketing Executive, Activation Sup, Digital Specialist
Report: Country Manager
Brand Planning:
• Prepare brand architecture (target markets/ group, products, launch and phase out support).
• Conduct competition analysis for market practices in supporting brand (promotions/ activations);
• Plan for brand initiatives based on growth prospects and gaps in current/ New portfolio.
• Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar.
• Conduct over all analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.
Brand Communication, Development and Execution :
• Provide briefs to agency based on brand architecture (consumer/ product attributes, differentiation, competition etc.
• Review concept/ routes options prepared by agency;
• Coordinate for research of identified route options and Analyze feedback and shortlist route
• Select production house for ad creation; Participate in pre-production meetings to provide insights; Monitor and review ad production of TVC.
• Monitor effectiveness of brand communicate post deployment in order to ensure effective brand awareness and recall.
Portfolio Planning:
• Conduct industry analysis on products, competition players, growth segments, emerging segments etc.
• Identify gaps and wide spaces in current portfolio; Plan for introduction of new products in portfolio/ initiatives for products in current portfolio in order to ensure portfolio meets the requirements of market/customers.
Packaging Development:
• Prepare packaging brief with inputs on target group, market, competition, differentiation etc. to develop superior packaging structures in design. Pack test with consumers on likability and purchase intent.Projects to adhere to benchmark costs.
Trade Promotion :
• Coordination with trade promotion vertical for brand schemes.
Brand Plan Review:
• Monitor and review progress of brand against defined plan (using Research Agency data)
• Market Research Conceptualization, Execution & Findings Implementations.
• Analyze data and identify key trends/ correlations from the MR report prepared by agency; Identify key action points and share with relevant functions.
• Share findings with marketing head and finalize initiatives to be taken up for alignment of initiatives with consumer/ market requirements.
Media Implementation:
• Discuss brief with media team/ agency and explain script; In cases interact with media partners and review media innovation if any; Evaluate initiatives with Media Team performance and identify reason for success/ failure in order to ensure effective brand awareness and recall.
• New Product , Planning, Development and Launch:
• Gather input on new product from usage and attribute study for the category/ product
• Identify new product positioning/ story and directional product/ emotional attributes
• Prepare and provide new product brief (market size, competition, flavors, gram ages, differentiation etc.) to PD team.
• Test prototype samples and provide inputs to PD team during development phase
• Analyze Consumer Product Test results; Evaluate financials and discuss with PD/ Manufacturing in case of issues, Present product for to ensure successful launch of new product.
Requirements:
• Currently Working for Unilever, P&G, Pepsi, Coca Cola, Nestle, J&J, Orion, Lotte, BAT, Philip Morris etc as Marketing Manager/ Marketing Director/ Marketing Head.
• Must be very smart and Fluent in English.
• Studied earlier from Economic University, Foreign Trade University, Ho Chi Minh University of Technology, National University, etc. And started career any of the above company as Management Trainee is a Great Plus.
• Must have worked in the above stated positions at least for 3 Years.
• Age between 35 to 45 Years with at least 15 years of experience in Consumer Marketing.
