Product Manager
FMCG
HCM
$900-$1200
Our Client is an international group with a full range of innovative products, raw materials and application expertise in the bakery, patisserie and chocolate sectors. Products and services are available in more than 100 countries around the world, and in many cases actually produced there by their subsidiaries. Job Summary • Accelerate the company’s growth and achieve the budget turnover through establishing and executing marketing programs which directly contribute to sales, brand recognition and customer satisfaction. • The Marketing Executive/ Asst Marketing Manager is responsible for assisting the General Manager in defining & implementing the marketing strategy of the subsidiary in terms of new developments ie. new products, new markets and/or new customers optimising the performance of the sales team through promotions, samples, brochures, information, training and technical support Public Relations and communication activities Core Tasks • Assist to develop an annual business plan (Budget) and contribute to achieve targets. • Plan and execute an annual marketing plan tailored to customer category • According to the priority of focus products, plan and execute intensive promotional campaigns. • Co-ordinate new product development, launch and follow-up. • Develop and execute a cost-effective annual communications plan including PR and advertising. • Establish the information flow of products and services through regular newsletters, new releases and whatever effective form of communication. • Develop and produce cost-effectively sales tools: collateral, visual and written materials. Ensure these to be distributed through the right internal/external channels. • Make sure marketing budget expenses are under control. • Plan and organize exhibitions • Assist in preparing and presenting concepts to Key Accounts with Sales team • Conduct market surveys to support and understand consumer taste and perception in the local Vietnam market • Establish and maintain database of customers • Co-ordinate with internal and external parties for product development and customer service to achieve overall company goals. • Maintain monthly reporting to the Regional marketing manager, General Manager in charge of Sales and Marketing division
