Senior Brand Manager
FMCG
Ho Chi Minh
Competitive
Report to : Marketing Director Key responsibilities : • Development of brand execution strategies , in conjunction with Integrated Marketing Communication • Monitor macro economics, category development, and competitor performance to continuously identify opportunities • Responsible for setting up robust business plans to develop personal care categories based on current reality • Leadership in developing the strategy for growing the personal care portfolio and business • Responsible for brand analysis, overall brand stewardship, close management of Brand • Innovation planning and stewardship thru innovation process Detailed Responsibilities:
Strategic Leadership in developing personal care categories growth: • Formulate brand strategy for whole personal care categories that is consistent with Company's strategy, the market competitive scenario and key consumer understanding. • Lead the identification & development of new category, product, brand, pack extensions to capture volume and profit opportunity • Lead the development & identification of product, formulation to be able to expose to consumers via qualitative / quantitative test. Marketing programs design for the personal care categories: • Lead the development of brand communication • Develop and get approval for overall plan & tactics of new beverage brands inclusive of DME planning and allocating. • Coordinate closely with other internal functions / systems to ensure effective implementation of brand plans • Flawlessly implement and monitor marketing program activities. • Fully responsible for DME budget and spending. • Work out the feasibility of projects in terms of finance, production, distribution External environment monitoring to ensure competitiveness and business growth: • Develop a macro- and micro- clear understanding on the beverage landscape trends, share, volume, value • Initiate, exploit, assess and interpret market consumer research. • Conduct deep assessment on risks and potential. Provide recommendations. Strategic Business Planning: • Lead the Current Reality Analysis sessions that precede actual Business Planning. • Develop strategies and brand plans for new categories
• Years of working: 7-8 years experience in marketing management, brand management or related field • Education: Bachelor Degree or Master Degree majoring in Marketing Management, Business Administration, Business Management or related field • English : Excellent • Travel requirement: Travel from 5% to 50% of working time or travel to area of activities.. • Level of communication: Require advanced persuasion, negotiation and public-relation skill as well as a well-developed sense of strategy and timing. • Independent Judgment: Make a wide range of decisions about Division/Department's operation, policies, and finances. • Competent in the following competencies & skills: - Driving Customer and Consumer Value - Understanding the Business - Dynamic influencing - Establishing Strategic Direction - Pursuing Innovation / Creativity - Communicating effectively - Project Management - Problem Analysis and Problem Solving - Attention to Details - Excellent Leadership Ability - Research and Analytical - Financial acumen - Project Management - Trade Marketing and Activation knowledge - Brand Love and Brand Building - Creative Assessment • Franchising Operations a plus
Please submit your updated CV to trang.nguyen@talentviet.com or directly contact Ms. Trang at 3910 1126 - ext 102
