Reporting to: Commercial Manager
• Coordinates new product development, line extensions, market development and product launches
• Monitor sales performance and provide post-mortem report for new product / program launches
• Assist to execute product annual marketing plan
• Works with necessary functional groups to ensure the proper implementation of marketing plan (e.g. sales, pricing, promotion & distribution programs
• Coordinates to conduct Voice of Customer to improve customer understanding in order to identify new product opportunities and gaps
• Tracks, monitors monthly sales performance for individual products assigned and submit recommendations for growth
• Coordinates implementation of all promotion campaign details and special projects
• Tracks and reports promotional activities; coordinates analysis details for file records and planning
• Assists with coordination of special department projects:
• Benchmark studies, focus groups & related research projects
• Training, customer seminars
• Internal and external product testing
• Joint marketing/ PR campaigns
• Monitors initial forecasts of new products and makes recommendations for adjustments for the first year product is on the market
• Investigates and resolves product quality issues as required
• Develop and coordinate purchase of all sales promotional items
• Coordinates internal distribution of literature
• Coordinates distributing of market information from marketing department to all related areas
• Support Product Coordinator for IBP implementation by submitting reports before dateline
• Submit weekly WIP (work in progress) report to update status and alert manager on possible risks/opportunities
• Any other tasks as assigned by superior
• BA degree in Marketing from a recognized university
• 5 years minimum marketing experience in foreign/multinational fast moving consumer products (FMCG) environment.
• Fluency in English.
• Knowledge of marketing theory
• Marketing experience and program planning & executive skill
• Good English and computer literacy
• Good team player with strong communication skills
• Willingness to travel, mainly within Vietnam
